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Read Now: How SEO Has Evolved Over The Years – 101 Latest News

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How SEO Has Evolved Over The Years

#SEO #Evolved #Years

Marketing Podcast with Dale Bertrand

In this episode of the Duct Tape Marketing Podcast, I interview Dale Bertrand. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. He speaks at industry conferences, leads, corporate training events, and serves as entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization.

Key Takeaway:

Foundationally, what Google is trying to do is help people find the right information — the answer to their questions. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it.

In this episode, I talk with long-time SEO specialist for Fortune 500 companies and venture-backed startups, Dale Bertrand, about the evolution of SEO and where it stands today, the biggest changes happening, and what you need to do to build trust, increase authority, and rank high today with Google.

Questions I ask Dale Bertrand:

  • [2:01] What are some of the biggest changes in SEO that you are following?
  • [4:56] Could you talk about something you’ve written about — the end of technical SEO?
  • [5:43] Do things like keywords in your titles, metadata, and your URL matter anymore?
  • [9:14] What’s the value of backlinks today?
  • [11:41] Do you see it that it is almost like three disciplines of content?
  • [15:36] Human influence and desire haven’t changed, they’re just on different journeys. Would you say that we just need to remember those principles and apply them to today’s technology?
  • [18:04] How should companies go about finding and activating the right influencer?
  • [19:15] On SEO-related sites, how valuable are signals in social media — meaning people linking to you on social platforms like Twitter?
  • [20:41] Where can people find out more about Fire & Spark and the work that you’re doing?

More About Dale Bertrand:

Take The Marketing Assessment:

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.

 

undefined Running a small business means doing it all. You deserve an online marketing platform that does the same! Semrush is an all-in-one platform that will lighten the load. Handle SEO, social media, and advertising all in one place. Attract new customers, save time and money on marketing, and get ahead of the competition. New to online marketing? No problem! Semrush will get you started. If you’re ready to grow online, try Semrush free today at semrush.com/now.

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Read Now: How do You Turn Employees Into Problem-Solvers? Follow This 3-Step Leadership Formula. – 101 Latest News

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How do You Turn Employees Into Problem-Solvers? Follow This 3-Step Leadership Formula.

#Turn #Employees #ProblemSolvers #Follow #3Step #Leadership #Formula

Opinions expressed by Entrepreneur contributors are their own.

As a growth advisor, I work with leaders looking to grow and scale their businesses.

One of the biggest issues I found preventing companies from scaling was the fact that all the problem-solving was left up to the leader. If you took the leader out of the equation, it seemed that the team members lacked the agency to solve the problems on their own. And on top of that, some of the leaders often lacked the confidence in trusting their teams to make decisions.

So, what is the million-dollar answer to fixing this problem you ask? Well, it is not simple, but it certainly is worth the effort. If you want your company to scale and grow, you need to create high-functioning teams. And in order to do that, companies need to build a culture of problem-solvers. As a leader, it is your responsibility to create a space where your team members are not afraid to speak up, feel empowered and know what is expected of them. It is only then that you can effectively scale and grow your company.

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Read Now: What Is Cloud Encryption? How It Works, Benefits and Examples – 101 Latest News

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What Is Cloud Encryption? How It Works, Benefits and Examples

#Cloud #Encryption #Works #Benefits #Examples

Data security and protection are the secrets to success for many businesses, and cloud data security providers are constantly evolving to offer the most advanced features. 

(more…)

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Read Now: YouTube rolls back its rules against election misinformation – 101 Latest News

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YouTube rolls back its rules against election misinformation

#YouTube #rolls #rules #election #misinformation

YouTube was the slowest major platform to disallow misinformation during the 2020 U.S. election and almost three years later, the company will toss that policy out altogether.

The company announced Friday that it would reverse its rules around election denialism, allowing some previously prohibited false claims, effective immediately. Axios first reported the changes.

“In the current environment, we find that while removing this content does curb some misinformation, it could also have the unintended effect of curtailing political speech without meaningfully reducing the risk of violence or other real-world harm,” the company wrote in a blog post.

“With that in mind, and with 2024 campaigns well underway, we will stop removing content that advances false claims that widespread fraud, errors, or glitches occurred in the 2020 and other past US Presidential elections.”

YouTube still won’t allow some kids of false election-related claims, like lying about the location of polling places and other specific efforts to dissuade people from successfully casting a vote.

“All of our election misinformation policies remain in place, including those that disallow content aiming to mislead voters about the time, place, means, or eligibility requirements for voting; false claims that could materially discourage voting, including those disputing the validity of voting by mail; and content that encourages others to interfere with democratic processes,” the company wrote.

There’s certainly an argument that, on the whole, denying the valid results of a presidential election ultimately does more to discourage people from voting than these more targeted hypothetical scenarios. But it doesn’t appear that allowing users to sow broad mistrust in the democratic process fits into the company’s definition of “real-world harm.”

Even if enforcement was challenging, it’s a strange choice to announce that it’s open season for U.S. election denial on YouTube, particularly with the 2024 race gearing up. The company plans to offer more updates around its 2024 election strategy in the next few months, so hopefully YouTube elaborates on its thinking or other planned precautions then.

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